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To Tout Stanley Cup Playoffs, NBCU Teams Nick Kroll With News Staffers by Brian Steinberg

Talk about team coverage: To get the word out about NBCUniversal's coming Stanley Cup Playoffs broadcasts, the company enlisted a bevy of its TV journalists to take part in a fictional newscast about tracking a missing version of the popular sports trophy. The centerpiece of the campaign is a spot featuring comedian Nick Kroll and... Read more »

SOURCE: Variety at 11:31am on March 28, 2014

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