Why Theatre Row's Makeover Is More Than Façade Deep - How the overhauled multi-theatre complex plans to help nonprofit companies while attracting new
How the overhauled multi-theatre complex plans to help nonprofit companies while attracting new audiences---Earlier this summer after months of work, the six-stage Theatre Row complex on West 42nd Street raised the curtain on its renovation. But while the glass storefront, modernized interior and refurbished lounge are all pretty snazzy, the upgrades you can't see are even more exciting. The organization that runs th…