How One Regional Theatre Is Cultivating New Audiences During the Pandemic - With six productions available to watch online, Virginia's American Shakes
With six productions available to watch online, Virginia's American Shakespeare Center is expanding its reach---Weeks before Broadway closed, Ethan McSweeny already knew live theatre was in trouble. "Our national touring company was the canary in the coal mine," says McSweeny, who's served as the artistic director of Virginia's American Shakespeare Center since 2018. "All our bookings at universities and clubs starte…