Broadway's return isn't about marketing. It's about habit-ing.
While we don't exactly know when we'll be able to 'light the lights' on Broadway just yet . . . there's already been a lot of discussion about how to get our audiences' butts back in our non-socially-distanced seats. "What do we say to our audiences?"Â "When and where do we say it?"Â "What incentive ... read more