When shows go on again, audiences across America will be slow to show up, says new survey.
Shugoll Research, a national marketing research company in Bethesda, Maryland, is releasing a Phase III study of theatergoers and their intent to return to the theater when it reopens after the coronavirus pandemic. This phase focuses on a national sample of theatergoers. Previously released were a Phase I study of Washington, DC (See "When theaters […] The post When shows go on again, audiences across America will…