'This Is Broadway' Campaign Unites Industry " And Oprah Winfrey " In Urging Theatergoers Back
Broadway producers are joining forces with one another, with unions, and even with Oprah Winfrey to urge potentially jittery theatergoers back into seats, with a new marketing campaign called "This Is Broadway" set to launch on Monday. A centerpiece of the campaign, which is sponsored by the Broadway League, will be a two-and-a-half-minute video featuring […]