'Bad Cinderella' announces partnership with digital collectibles marketplace
Andrew Lloyd Webber's upcoming Broadway musical, "Bad Cinderella" has announced a partnership with The Broadway Exchange, a marketplace for digital collectibles, to launch a series of online souvenirs tied to the show. With this partnership, "Bad Cinderella" becomes the first Broadway production to incorporate digital collectibles into its fan engagement and revenue plans. The Broadway […] The post 'Bad Cindere…