How Broadway's sole loyalty program reached $1 billion in ticket sales
Audience Rewards, the only loyalty program for Broadway, is celebrating two major milestones this month: reaching both its 15th anniversary and $1 billion in Broadway ticket sales. Founded in 2008 by the Nederlander Organization, Shubert Organization and Jujamcyn, as well as the Independent Presenters Network and Broadway Across America, Audience Rewards is a loyalty program […] The post How Broadway's sole loyalty…