$11 tickets might be the key to saving opera in Philadelphia
PHILADELPHIA " Last August, Anthony Roth Costanzo rolled the dice on a novel idea. Faced with weak ticket sales, past debt and a shaky financial outlook, the Opera Philadelphia general director and president slashed ticket prices: any seat in the house, $11. In the short term, at least, the gambit was a success. This season is essentially sold out. Emboldened by the win, the company's new ...