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Some Word of Mouth Statistics that you may not know. by Ken Davenport

Sure you know about WOM, but do you know about WOMMA? WOMMA is the Word of Mouth Marketing Association (yep - if it exists, there's probably an organization to support it - and if there isn't one, you should probably...

SOURCE: The Producer's Perspective at 11:00am on November 15, 2011

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