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Playbill goes Boffo with its brand. by Ken Davenport

The battle of the Broadway websites just got real, yo. Playbill.com could sit back and stay fat on its yellow striped cover and trademarked font and still have more traffic than the 405 in LA. But no . . ....

SOURCE: The Producer's Perspective at 11:00am on January 17, 2012

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