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They may not like to come to the theater, but we sure do like to write about 'em. by Ken Davenport

Ahhhh, irony, thy name is young people. At 9 out of 10 ad meetings I attend, the topic of getting more young people always comes up.  And despite many concentrated and intelligent efforts, we’re never as successful as an industry as we want to be in encouraging teens and twenty-somethings to put [...]

SOURCE: The Producer's Perspective at 11:00am on June 22, 2012

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