JC Penney proves why simple pricing is not so simple. by Ken Davenport

We so want it to work.  But it just never, ever does. Ok, here’s the back story: JC Penney is sucking sales wind.  JC Penney hires formed Apple retail chief Ron Johnson as CEO to revitalize the company.  Johnson changes everything, and implements a “month-long value” pricing model, removing the word “sale” [...]

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