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5 Tips to Marketing your Show To the Party Market by Ken Davenport

Yesterday, I chatted about the next current generation of Broadway group audiences, aka The Party Market. Today I’m going to give you five tips about those party people that will hopefully get them celebrating at your show soon. Ready to paaaaaaarty?  Here goes: 1.  The Planner is not a Pro. In [...]

SOURCE: The Producer's Perspective at 11:00am on October 26, 2012

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