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How to wage war on the Broadway discount sites. Part II by Ken Davenport

Alright, let’s talk about how we can do some damage and start to take back our discounts!  (Insert revolutionary cheers and french people waving flags and putting up barricades here.) Yesterday we talked about how the discount sites are beating shows to the box office, because of the modern consumer’s desire for a [...]

SOURCE: The Producer's Perspective at 11:00am on March 29, 2013

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