What's in a name? How about best seller status.
JK Rowling has been casting some magic spells again.  And this one was called “Pseudonymicus Invisiblistus!” Here’s the cliff notes version of what happened: JK wrote a book called The Cuckoo’s Calling under the pseudonym, Robert Galbraith. The book got good reviews, but sold about a half dozen copies. JK was outed as the Author [...]