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FEATURE: Local Teens Reveal Secrets Of Building The Next Generation Of Theatergoers by Bill Hirschman

Teenagers may hold the survival secrets for South Florida theaters to build a crucial new generation of patrons. Students say they seek theater that is relevant, affordable, accessible, less elitist, touching the head and the heart, marketed through cyber-word of mouth, and pumped with sensory candy. Above all, their interest has to be stimulated as early as elementary school.

SOURCE: Florida Theater On Stage at 2:00pm on August 23, 2013

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