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Who won the Silver Passes to this year's NYMF? by Ken Davenport

As many of you know, I often say that people aren't price resistant, they are value resistant. We're not going to be able to ever drop our prices. Just impossible. So we're going to have to keep giving them more and more value. And that value can come in all sorts of shapes and sizes, including a really, really good show, more comfortable seats . . . and all of the things you suggested in this week's Sunday Givea…

SOURCE: The Producer's Perspective at 11:00am on June 27, 2014

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