NBC Wants To Hook Sponsors On 'Peter Pan' For $350K (Or More) Per Ad
NBC is sprinkling a little pixie dust around its coming broadcast of "Peter Pan Live!" in hopes of luring advertisers to what is a rather high-priced program for commercials. The Peacock is talking up the show's broad appeal among families, as well as the fact that viewers who tune into the live December 4 live... Read more »