Why theater owners should produce more . . . again.
Back in the day, the theater owners were some of the most prolific Producers on Broadway. They produced in part by necessity . . . if their theaters were dark and they needed a booking, they just produced a show to fill the slot. But as theater became more expensive, and therefore more risky, and as more and more Producers raised their hands and said, “I wanna be a Producer,” the theater owners backed…