Serving your community or selling to your subscriber base?
(This post is part of the Audience (R)Evolution online salon curated by Caridad Svich for the TCG Audience (R)Evolution Convening in Kansas City, MO in 2015.) "Who is it for?" Too often this question of audience engagement is addressed after a season of plays is selected, with the subsequent question " how do we sell tickets to these plays?" [...]