Three things I learned about marketing from my April Fools' joke.
If you fell for my April Fools’ joke last week, you weren’t the only one. I got tons of emails, tweets and slaps on the back for announcing I was building a Broadway theater from some of the smartest people I know.  So why did this one work so much better than some of my others? Lots of business owners believe in having a meeting after something fails to figure out what went wrong.  And I do them…