Are You Spoken For? An Ad Campaign and A Cultural Stereotype
A guest blog by volunteer and former intern Emma Winter Zeig Photograph taken by the author. Before a television ad sells a product to the consumer, the company behind the product has to be sold on the ad. Recently, the major television networks presented their upcoming programming to advertisers in a series of events called the Upfronts. The goal is to showcase the audience that the network can provide f…