How High Aggressive Marketing Has Driven the Current Broadway Boom
Musicals and Broadway plays portraying maligned aspects of today's society have proven to be unlikely successes. Appearances by Broadway stars such as Josh Groban, Bette Midler, Glen Close, and Jake Gyllenhaal has given these shows a higher profile. Plays such as "Hello, Dolly" and Hamilton have made organizers to charge once unimaginable high prices for […]