Brain scans can predict how much money movies will make
Filmmakers have long used focus groups and test audiences to determine how to best tweak their vision for maximum crowd appeal. It makes good business sense, and can increase the likelihood …
Filmmakers have long used focus groups and test audiences to determine how to best tweak their vision for maximum crowd appeal. It makes good business sense, and can increase the likelihood …
The company behind some of the most impressive movie experiences in recent memory wants to bring VR to the mainstream. According to a report from The Wall Street Journal, IMAX is going…