104 stories by "Damian Bazadona"
Sometimes one point of view says it best. That point is […]
Great storytelling -- whether it's a new play, a television spot or a speech -- is all about creating an emotional connection with the audience. Storytelling is elevated by great writers and…
Times are great for the Broadway industry today, and I want to keep it that way. And if you ask me how we do that? I believe that a focus on diversifying our workplace, our audience and our …
Last week I published a post on Super Bowl advertising, […]
Super Bowl Sunday is less than a week away and the buzz […]
I work on the inside of the entertainment business, and […]
While we know the level of buzz Super Bowl spots receive, many nonprofit organizations will tell you at the end of the day, cash is king. Awareness without action is an age-old problem for t…
As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/…
Damian Bazadona identifies three major trends in live theater, film and TV that will affect the consumer in a positive way in 2015.
I’ve talked at length over the last month about T […]
Here’s an interesting read from the folks at Trav […]
I believe with the help of some hindsight and an amazing network of other business owners, I can identify six common attributes that I've seen across the board in the talent I've worked with…
So, while you won't see this listed on retailers' websites whose core focus is simply to sell you things, I propose three core reasons why using your holiday shopping as an opportunity to in…
Is it just me or does the whole discussion surrounding around "social media marketing" getting annoying . "The consumer is in control", "It's quality, not quantity", "listening is everythin…
Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat an…
The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the re…
Situation Interactive is an award-winning, innovative interactive agency specializing in live entertainment. We have been the recipients of numerous interactive awards most recently winning…
Situation Interactive, named one of Crain's 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment.
We're looking for a standout Jun…
Situation Interactive, named one of Crain's 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment.
We're on the lookout for a Senio…
Fans of geolocation marketing must be smiling today. I am.
Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a gre…
Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditiona…
Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights s…
Here’s an interesting read on the rise of Google’s influence on the movie industry. It essentially shows a solid uptick of search queries for films well before their release dat…
I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction. The greatest team in the NFL, the NY Giants (yes, I’m biased), will …
This past May marked the 10 year anniversary since Situation Interactive was officially founded. Â Over the past ten years, I've had the great pleasure to work on hundreds of live entertai…
