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Today is Sunday, November 1, 2026     Broadway Baby Birthdays:     Toni Collette     Gilles Chiasson     Michael Gruber     Beth Leavel     Jeannie Berlin     Jim Steinman     Michael Zaslow     Tom Bloom     Robert Foxworth     Beth Fowler     Curt Dempster     John Clark     Ben Hayes     Ashton Springer     A.R. Gurney     Hilary Knight     Carmen Capalbo     George S. Irving     Richard Gale     Michael Denison     Louis Brandt     Leo Kerz     Edwin Philips     Jane Froman     Max Adrian     George Cotton     Ronald Gow     Lewis Martin     James Barton     Ronald Bell
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3 stories by "Gabriel Berkowitz"

Defining ad metrics: impressions vs. reach vs. frequency by Gabriel Berkowitz

What each measure tells you about the visibility of your ads — and why they matter together

SOURCE: Broadway News Subscription at 7:00am on September 18, 2026☆⚑

How Broadway can win the World Cup audience by Gabriel Berkowitz

How to engage international tourists as New York and New Jersey host the world’s most watched sporting event

SOURCE: Broadway News Subscription at 7:30am on May 29, 2026☆⚑

Selling the trip: how Broadway can win back its suburban audience by Gabriel Berkowitz

Reaching beyond NYC now requires turning a night at the theater into a can't-miss event.

SOURCE: Broadway News Subscription at 7:00am on March 27, 2026☆⚑
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