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Today is Wednesday, September 16, 2026     Broadway Baby Birthdays:     Marc Anthony     Molly Shannon     Jennifer Tilly     David Copperfield     Peter Francis James     Linda Mae Gleason     Imelda De Martin     Louise Manning     Peter Falk     Royce Ryton     Lauren Bacall     Janis Paige     Paul Henning     Gaylord Pendleton     Sam Spewack     Richard Keene     Earl Carroll     Isabel Jeans     Nick Jonas     Sarah Steele     Travis Wall     Alexandra Stoddart     Pat Stevens     Andra Akers     Jeff David     Allan Scott     Jay Gregory     Jack Hammer     Elle McLemore     John Curless     Oz Scott     Félicien Marceau     Baruch Lumet
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6 stories by "John A. Bourdierd"

Retargeting vs. prospecting: Who are we talking to? by John A. Bourdierd

Explaining the difference between reaching new audiences and re-engaging old ones

SOURCE: Broadway News Subscription at 7:00am on September 11, 2026☆⚑

Using actual audience reactions to build your ad campaign by John A. Bourdierd

How testing your creative assets, rather than choosing based on opinions, can successfully shape your show’s advertising

SOURCE: Broadway News Subscription at 7:00am on July 31, 2026☆⚑

Meet the 'closer ad' by John A. Bourdierd

Baseball isn't the only game in town with a closer " how to use advertising to convert to a sale

SOURCE: Broadway News Subscription at 7:30am on February 6, 2026☆⚑

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 7:30am on July 25, 2025☆⚑

Your campaign's new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 7:59am on May 30, 2025☆⚑

Who's the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 8:30am on October 4, 2024☆⚑
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