Depth of Care: How Field Trip Turns Strangers Into Theater Regulars by Katharine Quinn

What a theater social club knows about audience development that most shows are missing

SOURCE: thenextaudience.substack.com at 4:50pm on October 26, 2026☆⚑

Is this an inflection point? by Katharine Quinn

With Moulin Rouge closed and &Juliet and Six following, is the sky falling? Or is is this the natural Broadway Circle of Life?

SOURCE: thenextaudience.substack.com at 8:45am on September 14, 2026☆⚑

Our Guests Own This Place by Katharine Quinn

What Broadway Can Learn from D23

SOURCE: thenextaudience.substack.com at 10:02am on September 9, 2026☆⚑

Way Down, The Numbers Are Way Up by Katharine Quinn

Is the next audience in the movie theater?

SOURCE: thenextaudience.substack.com at 7:45am on August 5, 2026☆⚑

Who Gets to Be in the Conversation? by Katharine Quinn

In defense of the ‘outsiders.’ No, not those ones.

SOURCE: thenextaudience.substack.com at 9:26am on July 22, 2026☆⚑

Every Brilliant Thing Rush starts at WHAT time? by Katharine Quinn

A digital, data driven solution for an analog box office tradition

SOURCE: thenextaudience.substack.com at 5:48pm on July 18, 2026☆⚑

The Jellicle Fall by Katharine Quinn

A love letter to CATS: The Jellicle Ball and an inquiry into what the hell is going on

SOURCE: thenextaudience.substack.com at 9:05pm on July 13, 2026☆⚑

Are We Growing Broadway, or Just Harvesting It? by Katharine Quinn

Where are all the new musicals?

SOURCE: thenextaudience.substack.com at 9:58am on June 25, 2026☆⚑

Follow the Money and See Where it Goes by Katharine Quinn

Who is Broadway for, anyway?

SOURCE: thenextaudience.substack.com at 3:37pm on June 23, 2026☆⚑

Why is Broadway so expensive? (Part One: The Consumer) by Katharine Quinn

Making sense of 30 years of Broadway pricing

SOURCE: thenextaudience.substack.com at 10:05am on June 14, 2026☆⚑

A Brilliant, Starry Tonys Telecast, Against a Box Office That’s 17% Down by Katharine Quinn

The Next Audience, Part 7. The morning (or, a couple mornings) after.

SOURCE: thenextaudience.substack.com at 10:07am on June 10, 2026☆⚑

Tonight, We Sell-ebrate Broadway by Katharine Quinn

Why the most obvious campaign for Broadway hasn't happened--yet

SOURCE: thenextaudience.substack.com at 8:44am on June 7, 2026☆⚑

Win Old Audiences Back, or Invite New Audiences In? by Katharine Quinn

Why we have to think more urgently about the long game

SOURCE: thenextaudience.substack.com at 8:51pm on June 5, 2026☆⚑

The Buyer Got Smarter Than the Box Office by Katharine Quinn

Your Customer Learned to Read the Pricing.

SOURCE: thenextaudience.substack.com at 2:01pm on June 4, 2026☆⚑

The World Cup Won't Save Broadway by Katharine Quinn

Or: diving into the tourism reality.

SOURCE: thenextaudience.substack.com at 5:43pm on June 3, 2026☆⚑

Bess Wohl: Liberation, Motherhood, & the Pulitzer by Katharine Quinn

Bess Wohl has a Pulitzer Prize, a Tony nomination, and a Broadway play asking the question she spent her whole life afraid to answer.

SOURCE: thenextaudience.substack.com at 1:00am on June 3, 2026☆⚑

Broadway's Money Mood by Katharine Quinn

On paper, the economy is fine. So why do people feel terrible?

SOURCE: thenextaudience.substack.com at 8:30am on June 2, 2026☆⚑

The Most Lucrative Season Broadway Can't Afford by Katharine Quinn

Record Grosses, Failing Math

SOURCE: thenextaudience.substack.com at 6:35pm on June 1, 2026☆⚑

Tony-Nominated Choreographers Omari Wiles & Arturo Lyons Bring Ballroom to Broadway by Katharine Quinn

What happens when two legends of the ballroom scene are handed the keys to one of Broadway's most iconic shows?

SOURCE: thenextaudience.substack.com at 3:00pm on May 29, 2026☆⚑

Christopher Gattelli on the Broadway Avengers in Schmigadoon! by Katharine Quinn

Christopher Gattelli has 120+ Broadway credits in his ensemble alone!

SOURCE: thenextaudience.substack.com at 3:00pm on May 27, 2026☆⚑

Michael Arden & Dane Laffrey Reveal How The Lost Boys Works by Katharine Quinn

Michael Arden and Dane Laffrey have built seven Broadway shows together, and with The Lost Boys, they may have outdone themselves.

SOURCE: thenextaudience.substack.com at 4:00pm on May 7, 2026☆⚑

From Newsroom to Broadway: Eva Price's Unlikely Path to the Top by Katharine Quinn

She's produced two Broadway shows in one season.

SOURCE: thenextaudience.substack.com at 3:00pm on May 5, 2026☆⚑