5 ways to use Pinterest to help market your show.
Yesterday we talked about Pinterest. But talking and taking action are two very different things. In fact, those two things are what separate an entrepreneur from a wannabe. So how do you ta…
Yesterday we talked about Pinterest. But talking and taking action are two very different things. In fact, those two things are what separate an entrepreneur from a wannabe. So how do you ta…
Wait. You don't know what Pinterest is? Hmmmm, what's the best way to describe it. How about this: Pinterest is . . . the 16th highest trafficked website in the US. Got your attention yet? A…
Remember the Broadway hotline we started up a few weeks ago? No? Well, click here to read all about it (and then make sure you subscribe to the blog by chucking your email address into the b…
There's no technology needed for this one. No fancy social media. No mega-buck marketing campaign. Just you. See, I'm working on a new revival. Not the musical kind. And not the 16 week kind…
I read an interesting word-of-mouth study recently that talked about how companies are getting much better at recognizing the importance of responding and engaging with fans. For the most pa…
The following are the Broadway Grosses from the week ending March 4, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $649,167 7,445 90.70% $87.19 CHICAGO $424,527 5,476 63.3…
You know how when something really bad happens to you, someone says, "Hey, in a few years, you'll look back on this and laugh." Well, that's the theory behind the the award-winning…
One of the top three questions I get in my inbox (along with "How do I raise money for my show?" and "Do you know a good shrink because if I'm producing a show I must be crazy…
One of the most fortunate accidents of writing this blog is that I get a lot of email from theater lovers and theater "doers" from all around the world. It's a wonderful reminder o…
Sometimes I wonder if NYC will ever declare Oscar Sunday a city-wide holiday. I mean, the streets are already deserted, people are having dinner parties . . . all we need to do is suspend so…
I really can't believe we're about to enter our 4th and final Quarter of the year. The year has flown by. It seemed like yesterday we were counting up the number of Tonys Book of Mormon was …
When anyone that has an impact on our industry passes away, it has a pretty massive effect on me. But when it's someone that I've met, someone that I've worked with, and someone that inspire…
The following are the Broadway Grosses from the week ending February 26, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $724,239 8,214 100.07% $88.17 CHICAGO $538,849 6,753…
Ok, here's a first in the five years (!) of Producer's Perspective history! I had another giveaway all lined up for today. I had finished the blog entry and everything. And then I got a call…
One month ago, almost to the day, several hundred passionate people converged on New World Stages for the first ever TEDxBroadway conference. It was a very exciting day, with great speakers …
At the end of the life cycle of any project, whether it's a success, or a, well, not-so-success (we don't use the "F" word here), it's vital that you sit down, and take stock of wh…
What a Saturday seminar we had this week! Not sure if I've mentioned this before, but we lowered the number of seminar participants a couple of sessions ago to give even more attention to th…
One of my New Year's resolutions was to take a break from working on my shows every once in awhile in order to work with charitable organizations. I've got some fun stuff in mind on how I ca…
The following are the Broadway Grosses from the week ending February 19, 2012: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $688,467 7,609 92.70% $90.48 CHICAGO $622,523 7,343 …
As the big behemoths in the music biz try to figure out what the &#$@ they are going to do with their turned-upside-down business model, some young tech-savvy upstarts are coming with id…
This week we're giving away two tickets to the recently extended Russian Transport at The New Group starring funny girl and Saturday Night Live alum, Janeane Garofalo! Russian Transport is a…
Almost two years ago, I took a poll of all my Producing Peers in the Broadway League and asked them to give me their definition on what the &!$%# a Producer did anyway. Over 100 of them …
A friend of mine who stays up on the latest in all sorts of technology sent me a link the other day for a projection-like company called ViXen, which is marketing a "visual performance …
One of the greatest challenges of building an audience for Broadway shows is that our experience pretty much stays the same, so it's hard to get people to come back time and time again. We'r…
Crab legs aren't the only juicy things served up in Seattle these days. Brendan Kiley, an e-scribe for Seattle's The Stranger, wrote one heck of a juicy article recently, entitled, "Ten…