The most popular posts of the month: August.
End of the month wrap-up time. Let's see what I wrote that piqued your interest this August. The most read post of the month: What every regional theater should have. The most commented on p…
End of the month wrap-up time. Let's see what I wrote that piqued your interest this August. The most read post of the month: What every regional theater should have. The most commented on p…
One of the most common complaints amongst anyone hawking tickets to anything these days is that people rarely buy in advance anymore. If you're a vacation resort, a football team, or a Broad…
This week I'll celebrate the 20th anniversary of my arrival in NYC. In those twenty years, Broadway has only failed to get its curtains up twice before: the first on 9/11, and the second dur…
The following are the Broadway Grosses from the week ending August 28, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $313,522 3,607 70.31% $86.92 BABY IT'S YOU! $199,278 3…
Based on the number of comments on last week's giveaway this is gonna be one exciting NYMF season! There are a lot of shows that grabbed your attention amongst the musical offerings . . . an…
As you'll see below, a 7 year old has discovered the source of all of our marketing problems in the theater. (Got a comment? I love 'em, so comment below! Email subscribers, click here, then…
When you're doing an open-ended run, you have a decision to make the day you go on sale. . . how far out do you want to be on sale? Conventional wisdom has always said to keep this window a.…
In 2008, the live event community went a little ballistic when ticketing giant Ticketmaster acquired its secondary market seller, TicketsNow, and tied the two sites together. Can't get ticke…
I was lucky enough to get invited to The Green Room at the Jets game on Sunday night, and, well, The Green Room has rules. #1 - No rooting for other teams . . . and #2 - Jets gear...
I witnessed a heated . . . (clearing throat) . . . "discussion" recently between two industry pros who believed they were on opposite sides of the industry. The "discussion&qu…
The following are the Broadway Grosses from the week ending August 21, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $822,570 8,092 98.59% $101.65 BABY IT'S YOU! $363,200 …
Oh, if only we could send everyone. Like library books, I think digital marketing info should be free and for everyone, because it's so important to our future. But until that happens, we'll…
When I first arrived in NYC in the early '90s, if you were in a Broadway show or worked on a Broadway show, you got/bought a show jacket - which was usually an old-fashioned varsity jacket w…
At 2:17 AM this morning, I found myself roaming the aisles of a Rite-Aid near me. I picked up my a few essentials . . . some Riptide Rush Gatorade, toothpaste, and a gift card for a friend's…
I'll never forget when a friend of mine from the corporate world told me that he was getting his MBA . . . and that his employer was paying for it. I did a headshake for a second and then...
As you all know, I'm big preacher of diversification in business, which is one of the reasons that, in addition to Godspell, a classic musical revival, I have just signed on to produce Ching…
Quick! Â You just got stung on the leg by a jellyfish! Â What do you do? Pretend your limb is a pregnancy test and pee on it, right? Wrong. Â Pee is not a remedy for a jellyfish sting.…
Quick! You just got stung on the leg by a jellyfish! What do you do? Pretend your limb is a pregnancy test and pee on it, right? Wrong. Pee is not a remedy for a jellyfish sting. It's just a…
The following are the Broadway Grosses from the week ending August 14, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $862,819 8,260 100.63% $104.46 BABY IT'S YOU! $338,814…
Get ready for a road trip, Linda Sue Moshier, because you're going to see The Unauthorized Biography of Samantha Brown at Goodspeed Opera House! All the comments about up and coming MT teams…
In every marketing meeting I've been to, there's always one idea from someone around the table that makes everyone else look at each other and mouth, "WTF?" Now, I actually think y…
Have you noticed your inbox filled with more Kickstarter requests lately? Have you seen more postcards on radiators at rehearsal studios in town? Has your Facebook been blowing up with event…
Here's a biz idea for some budding entrepreneurs out there: create an S&P for Broadway investments; an "official" ratings board that grades investments on the same AAA scale th…
Ira Weitzman is a musical midwife. He has helped some of our industry's most celebrated authors give birth to musicals like Falsettos, Sunday in the Park with You Know Who, Once on This Isla…
A friend of mine produced a Broadway show this past spring, and we recently got together to trade stories. When I asked him how it went, he said, "You know that expression, being shot o…