News Link: New Marketing Approaches for Performing Arts Organizations by Noreply@blogger.com ( )

There's an advertising truism that has been attributed to a couple of early successful merchants:"Half the money I spend on advertising is wasted; the trouble is I don't know which half.Find…

SOURCE: Stage Money at 10:39am on July 26, 2013☆⚑

News Link: What's a Ticket Worth? by Noreply@blogger.com ( )

Although the media hubbub about ticket scalpers focuses on sports and big pop music shows, the same principles apply to the theater.  http://www.nytimes.com/2013/06/09/magazine/the-secr…

SOURCE: Stage Money at 10:33am on July 26, 2013☆⚑

News Links about NFP Theaters and Arts Organizations by Noreply@blogger.com ( )

The Intiman Theater in Seattle returns, a smaller and different organization.http://theater.nytimes.com/2013/07/14/theater/intiman-theater-in-seattle-downsizes-into-a-summer-festival.html?pa…

SOURCE: Stage Money at 10:32am on July 26, 2013☆⚑

News Links: Facts about US Artists, Including Theater Artists by Noreply@blogger.com ( )

The NEA has extracted data from US Census records about earnings and locations for artists, including theater artists.  There are few surprises.http://www.washingtonpost.com/blogs/wonkb…

SOURCE: Stage Money at 12:57pm on July 12, 2013☆⚑

The Price of a Tony Award is $2,500, but You Have To Win First by Noreply@blogger.com ( )

http://theater.nytimes.com/2013/07/04/theater/theaterspecial/broadway-success-has-a-price-2500.html?ref=theater&_r=0For Pippin this year, Fran and Barry Weissler got their physical Tony …

SOURCE: Stage Money at 12:56pm on July 12, 2013☆⚑

News Link: A Recipe for Broadway Success with a Straight Play by Noreply@blogger.com ( )

Well, not a recipe that always works.  As the Variety link notes, although the last season saw five successes following the formula of star performers in a limited run, four other produ…

SOURCE: Stage Money at 12:45pm on July 12, 2013☆⚑

News Links: 20th Century Fox Becomes the Last Large Film Studio To Produce Broadway Musicals by Noreply@blogger.com ( )

http://www.nytimes.com/2013/07/12/business/media/20th-century-fox-opening-division-for-live-theater.html?_r=0Fox follows Sony, which started a partnership in the summer of 2012.http://artsbe…

SOURCE: Stage Money at 12:41pm on July 12, 2013☆⚑

News Links: NFP Theaters and Other Arts Organizations by Noreply@blogger.com ( )

Funding for NFP Arts Organizations Improves a Littlehttp://www.nonprofitquarterly.org/philanthropy/22555-positive-trends-in-arts-and-culture-funding-at-least-on-the-surface.html An NFP Theat…

SOURCE: Stage Money at 12:25pm on July 12, 2013☆⚑

Summarizing the Broadway Season by Noreply@blogger.com ( )

Financially, the Broadway season that just ended was not great.  Income and attendance were down a bit. Forty shows opened in  the 2012-2013 season compared with forty-one new show…

SOURCE: Stage Money at 1:27pm on July 3, 2013☆⚑

News Link: Plays Can Succeed on Broadway by Noreply@blogger.com ( )

Once this would have been a dog-bites-man story, but it's news today that non-musical plays can succeed on Broadway.http://artsbeat.blogs.nytimes.com/2013/06/25/broadway-plays-show-surprisin…

SOURCE: Stage Money at 11:15am on June 26, 2013☆⚑

Seven stages of the Guthrie Theater at 50 by Noreply@blogger.com ( )

From the StarTribune, an unusually detailed and candid account of the effects over its fifty-year history of the seven artistic directors of the Guthrie Theater in Minneapolis, certainly amo…

SOURCE: Stage Money at 10:46am on June 26, 2013☆⚑

News Link: Dial Testing, a Common Procedure in Television and Film, Comes to the Broadway Musical by Noreply@blogger.com ( )

In dial testing, audience members are given small electronic devices with a dial. They are asked to turn the dial up or down as their interest in a presentation mounts or wanes. The enterpri…

SOURCE: Stage Money at 10:45am on June 26, 2013☆⚑

The Responsibility of a NFP Arts Organization by Noreply@blogger.com ( )

"The Artful Manager," a blog on arts administration by Andrew Taylor, faculty member of American University's Arts Administration Program, is often interesting. This link is a brief overview…

SOURCE: Stage Money at 10:06am on June 26, 2013☆⚑

News Link: Associated Press Halts Reviews for off-Broadway Shows by Noreply@blogger.com ( )

More bad news for the other-than-Broadway professional theater.http://www.npr.org/blogs/monkeysee/2013/06/20/193855858/to-be-or-not-to-be-covered-by-the-ap

SOURCE: Stage Money at 9:58am on June 26, 2013☆⚑

News Links: Tony Awards' Impact on Box Office by Noreply@blogger.com ( )

According to news reports, winning a Tony has a positive effect on a show's box office.http://www.greenfieldreporter.com/view/story/fe4b45f7e9964fc5a18893c96bb47d37/AP-US--Theater-Tony-Award…

SOURCE: Stage Money at 9:57am on June 26, 2013☆⚑

News Links about the Business of the NFP Theatre by Noreply@blogger.com ( )

Two more NFP theatres closing; another announces a big deficit.http://losangeles.broadwayworld.com/article/Avery-Schreiber-Theater-to-Close-at-the-End-of-June-20130615#http://www.latimes.com…

SOURCE: Stage Money at 9:57am on June 26, 2013☆⚑

Recent Media Links for Theater Business News by Noreply@blogger.com ( )

Second Act: An Intiman revival | Crosscut.com             June 10.  NFP theater in Seattle.  Center Theatre Group headed for …

SOURCE: Stage Money at 9:51am on June 14, 2013☆⚑

About the L3C by Noreply@blogger.com ( )

There is a rough consensus that the not-for-profit theater in the U. S. is in trouble.  At first, the recession that began in 2008 was blamed, but, gradually, many realized that the rec…

SOURCE: Stage Money at 10:14am on January 12, 2013☆⚑

Another Cover Image! Another Finished Book! by Noreply@blogger.com ( )

Here's the cover image for the last of this year's three books, the ninth edition of The Enjoyment of Theatre, published by Pearson...or whatever its name is by now.  Now there is somet…

SOURCE: Stage Money at 9:54am on December 7, 2012☆⚑

Cover of A Concise History of Theatre, First Edition by Noreply@blogger.com ( )

Finally, we are done with our first textbook together, A Concise History of Theatre, to be published by Penguin/Pearson in January 2013.  We've seen the cover draft and that's the last …

SOURCE: Stage Money at 9:27am on November 7, 2012☆⚑

Tony Award Does Not Lengthen a Show's Run by 50% by Stage Money

You may have seen the headline on a press release from NYU Stern School of Business, "New Study Shows that a Major Tony Award Lengthens a Show's Run by Almost 50%."  The problem is the …

SOURCE: Stage Money at 10:29am on July 3, 2012☆⚑

Broadway 2011-2012 Season Financial Results: "Meh" by Noreply@blogger.com ( )

Financially, the Broadway season that just ended was 'meh.' Income was up a bit; attendance was down a bit. Forty-one new shows opened in the 2011-12 season compared with 42 in the 2010-11 …

SOURCE: Stage Money at 12:34pm on June 20, 2012☆⚑

Accomplishments by Stage Money

Here are some accomplishments, only tangentially related to Stage Money and this blog.Our next trade book should be published this month. Theater Careers: A Realistic Guide is published by …

SOURCE: Stage Money at 3:18pm on June 9, 2012☆⚑

Review in Modern Drama by Stage Money

We just discovered that Stage Money was reviewed in the Winter 2011 issue of Modern Drama, a fifty-plus year old journal published by the University of Toronto Press.  Written by Anne B…

SOURCE: Stage Money at 3:11pm on June 9, 2012☆⚑

History Shows How Industry Statistics Might Have Mobilized Government Help for Off-Broadway

This article was researched and written in August 2010 but we couldn't place it in any theatre journal.  The conclusion about collecting and reporting data for off-Broadway remains impo…

SOURCE: Stage Money at 8:43am on March 9, 2012☆⚑