Press Releases 101: or How to Get Journalists to Swipe Right on Your Awesome New Show

by Nicole Gluckstern As the in-house publicist for EXIT Theatre, as well as an arts journalist on the receiving end of hundreds of marketing emails, I?ve gained a lot of perspective from both sides of the press release. When I receive an incomplete or badly-written press release, my first instinct is to offer tips for making it better. And I know I?m not the only one. Facebook followers of the San Francisco Chronicl…

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