Inside 'Hairspray Live's' Social Media Push by Debra Birnbaum

It’s an hour before the live broadcast of NBC’s musical “Hairspray Live,” and the show-within-the show is going through last-minute rehearsals. Darren Criss, who’ll be serving as the night’s “multi-platform host,” is running up and down Baltimore (a.k.a. New York) Street on Universal’s famed backlot, practicing the opening that will kick off the evening&#…

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