Casting Movie Stars Or 'Celebrities' In Broadway Shows Doesn't Improve Box Office, Says Study " But Is The Study Accurate?
The researchers found, based on comparing figures for the original star of a production and the first replacement, that casting a theatre star helps ticket sales but casting a movie star or "celebrity" makes no difference. Howard Sherman, noting that this is "contrary to conventional wisdom and anecdotal evidence," points out the study's big flaw: […]
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