NPR Is Pulling In Serious Money From Podcasts
"NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time. … The network has budgeted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020." NPR CFO Deborah Cowan described podcasts as "[a] huge return on investment for us and a major growth […]
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