Immersive Theatre Began As Innovative, Serious Art. Has It Sold Out? by Artsjournal1

"What was still considered a left-field artistic proposition a decade ago, popularised by the likes of Punchdrunk and dreamthinkspeak, has become one of theatre's biggest commercial money-makers. Now, dozens of events across the UK are riding on the immersive gravy train." " The Observer (UK)

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