How A Public Radio Station Raised $1 Million In 13 Hours With A Pandemic Pledge Drive
"[WBUR in Boston] had planned to return to a full eight-day campaign in 2020, after doing a marathon-themed 26.2-hour version for the past few years. … Months of planning for the original drive, however, went out the window when the coronavirus [hit]." Here's what CEO Margaret Low (who had been in the job for less […]
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