No One Is Listening To The Radio, But Everyone Is Listening To NPR
The drivetime listeners are gone, sending NPR's radio ratings into the sub-sub-basement. Yet NPR is reaching 10 percent more people than at the same time last year. What gives? "Bringing a younger, more diverse audience into the NPR fold means reaching listeners on the platforms they're already on " whether that's putting podcasts on Spotify, music […]
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