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Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88 by Michael Eddy

On Tuesday, July 11, 2022, Strand Lighting, LLC. voluntarily filed for Chapter 7 bankruptcy in a Dallas, TX court. There are now many rumors and discussions swirling around the industry about why and what this means so PLSN reached out to Signify [the ownership of the Strand brand] to clarify the situation. They told us […]

SOURCE: PLSN at 12:39pm on July 13, 2022

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