100 Years of Lux (and its Hookup with Hollywood) by Trav S.D.

A century ago this year (1923), the UK-based firm Lever Brothers introduced Lux Soap on the market. Five years later, the J. Walter Thompson agency cooked up an ingenious campaign to get Hollywood starlets to endorse the product, and thus began a successful association with show business and glamor that would last well past the […]

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