From theatergoer to theatergoing: why Broadway marketing needs a mindset shift
Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.
Today is Monday, May 25, 2026 Broadway Baby Birthdays: Cody Jamison Strand Anne Heche Beth McDonald Eve Ensler Karen Valentine Leslie Uggams Deanna Dunagan Ian McKellen Dixie Carter Sarah Marshall Roger Bowen Lorraine Foreman Joseph Bova Hal David Dorothy Sarnoff Mary Nell Santacroce Henry Calvin Sidney Carroll Cecil Clovelly Marie Doro Bill Robinson J. Malcolm Dunn Erica Fitz Hector Troy Kevin O'Morrison Cillian Murphy Johnny Doran Margaret Forster Miles Malleson