104 stories by "Damian Bazadona"
Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.
A new study reveals that the barrier of effort is one to which Broadway must pay greater attention.
Damian Bazadona, president of Broadway advertising firm Situation, outlines why Broadway's finances are at an impasse.
Situation Interactive president and founder Damian Bazadona considers the visibility of Broadway as a brand and wonders: Have we lost something necessary?
In this exclusive essay, the Broadway marketing executive shares his thoughts about the potential of this unprecedented moment.
With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by en…
For the past few years, my agency has created engaging digital campaigns designed to convert casual sports fans into devoted Major League Soccer fans. This year, we created MLS Matchmaker"an…
For over 200 combined years, Brooklyn Academy of Music (BAM) and Roundabout Theatre Company (RTC) have served the greater New York community through both the compelling work and artists feat…
The exponential growth of social platforms and online communities blurs the line between what's a brand and who's a friend. Everyday people find fame on Vine, Instagram, Twitter, and Snapcha…
New York attorney general Eric T. Schneiderman recently released a report detailing his office's investigation into the ticketing industry titled "Obstructed View: What's Blocking New Yorker…
This February marked the fifth annual TEDxBroadway and, once again, the diversity, passion, and supreme talent of the wider Broadway ecosystem impressed me.
It's rough out there. Right now, there are countless brands shouting and wildly waving their virtual hands 24/7 for attention. It's noisy; it's unrelenting; it's war.
In my world, conversation is the mother of invention. Regularly sitting down with smart folks is (one of) my...
In recent years, short-form content has grown exponentially in popularity. From the hundreds of millions of users who flock...
We're living in a world that greatly values experiences. Research shows that experiences bring significant...
