The Royal Opera House's dotty viral marketing campaign
Unlikely as it may seem, the Royal Opera House is always eager to snatch a few extra audience members from The X Factor " and has now produced an extraordinary viral marketing campaign. Called Danny Knows Best, it is " supposedly " an online reality TV show along the lines of Jerry Springer. There are three episodes, featuring shouty family conflicts broadly based on ballet and opera plots. The taglines are: "I'm a s…