Look out, Hollywood. Video game franchises dominate Gen Alpha's attention
LOS ANGELES " Want to get Generation Alpha into movie theaters? Look to video games. Kids still like to go to the movies, according to a high-profile new research report. But the franchises they care about are not the traditional Hollywood popcorn fare. Seven of the top 10 entertainment franchises that the youngest generation of moviegoers cares about are video game properties, according to a ...
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