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Why Some Concert Merch Becomes Priceless by WNYC

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Music merch is more than a concert souvenir now. It's big business and a hot collector's market! Music industry strategist Tatiana Cirisano and Mntge Clothing co-founder Nick Adler talk about why tour merch matters, and listeners share their favorite finds.  

SOURCE: YouTube at 5:25pm on January 16, 2026

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