Without Flops, There Would Be No Hits by  

In the Boston Globe, Nathan Rabin has an essay "The case for total failure" arguing for the importance of movie flops.  He writes that flops have destoyed careers and bankrupted studios but when flops don't have such extreme effects, they can be valuable.  Flops can provoke a film artist to rethink his or her strategy towards creation.  A flop can introduce new technology for other filmmakers to perfec…

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