Taxi! Take to me Broadway!
Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers? And guess what the #1 form of transportation is for a tourist in our fair city? Yep, it's a taxi. Since tourists take taxis, and tourists make up the bulk of the Broadway audience, there's got to be more that we can do inside those vehicles to help get the passengers to Broadway.