40 stories from the Situation
Over the pond in London, the theatre community is a buzz about one thing. Not who will win the Olivier Awards or how the Olympics will affect audience attendance? No, the theatre community i…
So, 2011 is nearly over and looking back at the posts from last year and the issues we talked about, it’s hardly any time at all in the fast-paced world of digital. We have a new socia…
Did you know there are over 13,000 yellow cabs in NYC? And over 50,000 drivers?
And guess what the #1 form of transportation is for a tourist in our fair city?
Yep, it's a taxi.
Si…
Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It's a weekly "hit-list" that I listened to as a kid, and millions more list…
When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if…
When I was a kid I collected baseball cards of my favorite players.
When I was a kid I had posters of my favorite movie stars on my walls.
When I was a kid . . . I didn't know one Broa…
Is it just me or does the whole discussion surrounding around "social media marketing" getting annoying . "The consumer is in control", "It's quality, not quantity", "listening is everythin…
Miramax announced today that it will begin selling and renting movies through Facebook. They have added what they are calling an interesting twist which is the ability for people to chat an…
Yep, believe it or not, there is something to be gained from those guidos and guidettes that have four-ways in tequila-filled jacuzzis.
I watched a few minutes of the super-successful s…
The economy is tanking, right? Well, depends on who you talk to. A recent analysis of American Express affluent card holders shows that the luxury market has actually recovered from the re…
Situation Interactive is an award-winning, innovative interactive agency specializing in live entertainment. We have been the recipients of numerous interactive awards most recently winning…
Situation Interactive, named one of Crain's 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment.
We're looking for a standout Jun…
Situation Interactive, named one of Crain's 2010 Top Places to Work in NYC, is an award-winning digital marketing agency specializing in live entertainment.
We're on the lookout for a Senio…
Fans of geolocation marketing must be smiling today. I am.
Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a gre…
Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditiona…
Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights s…
Here’s an interesting read on the rise of Google’s influence on the movie industry. It essentially shows a solid uptick of search queries for films well before their release dat…
I’m happy to see the NFL finally embracing social media rather than labeling it as a major distraction. The greatest team in the NFL, the NY Giants (yes, I’m biased), will …
Quick! Â You just got stung on the leg by a jellyfish! Â What do you do?
Pretend your limb is a pregnancy test and pee on it, right?
Wrong. Â Pee is not a remedy for a jellyfish sting.…
You haven't heard about Broadway-Con? It's a convention like the unbelievably popular Comic-Con.
If you've got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more important…
I'm 38 years old. That puts me about 7-10 years away from entering the prime theatergoing age, according to recent demographics. The video game generation is about to become the theatergoing…
This past May marked the 10 year anniversary since Situation Interactive was officially founded. Â Over the past ten years, I've had the great pleasure to work on hundreds of live entertai…
Whenever I visit a city around the country or around the world, I take a look at the theatrical landscape . . . especially online. I spend some time surfing for sites where I can get inform…
I got an email blast for a Broadway show the other day that made me wonder whether or not we're putting too much emphasis on the "like" or the "follow" call to action that is appearing on ev…
