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On Broadway

Capitalizing on South by Southwest's Credibility by Jon Pareles

OFWGKTA's performance at South by Southwest was one more instance of outsiders' music burnishing a corporate image--a big part of SXSW's recent history.

SOURCE: The New York Times <span class="access-badge access-subscription" title="This site may require a subscription.">Subscription</span> at 6:41am on March 18, 2011

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